WHITEPAPER: FROM MANAGERS TO LEADERS

My communications¬†training client was looking for content to help prospects deal with a common challenge: How to nurture managers who lack the leadership skills to “lead from the middle” of the organization. This whitepaper aimed to outline the differences between leading and managing, and provide useful insights on how to help managers develop their leadership skills.

  • Researched organizational behavior¬†and trends in management
  • Interviewed internal subject matter expert
  • Wrote and edited whitepaper
CLIENT
THE ARIEL GROUP
INDUSTRY
COMMUNICATIONS TRAINING
ROLE
COPYWRITER