WEBINAR: THE INSIDER’S SCOOP ON GREENLAND
The sales team identified to me that there was an education gap with many of our travel prospects on Greenland as an Arctic destination. The main challenge was that few travelers were aware that there are a few distinctive regions in Greenland, each of which offers a different travel experience. With a bit of research, I found that this was consistent with our competitors and the rest of the travel market, which indicated that there was an opportunity to fill this education gap with a great piece of content.
Bonus points: Within the 24 hours following the live presentation of this webinar, our sales team received several request-a-quotes. Plus, one excited customer called in and book an $18,000 Greenland expedition!
- Developed webinar strategy
- Researched and wrote webinar
- Managed internal review and design