B2B VALUE PROPOSITION WORKSHEET
To help generate leads for Brainrider’s B2B marketing consulting services, I worked with one of their partners to translate some key tenets of the agency’s marketing philosophy into a few marketing worksheets. In this worksheet, we created a simple 4-part equation to help B2B companies discuss and articulate their value proposition in language that would resonate with their customers.
- Conducted subject matter expert interview with partner
- Wrote worksheet
- Managed internal review
- Managed design process