B2B VALUE PROPOSITION WORKSHEET

To help generate leads for Brainrider’s B2B marketing consulting services, I worked with one of their partners to translate some key tenets of the agency’s marketing philosophy into a few marketing worksheets. In this worksheet, we created a simple 4-part equation to help B2B companies discuss and articulate their value proposition in language that would resonate with their customers.

  • Conducted subject matter expert interview with partner
  • Wrote worksheet
  • Managed internal review
  • Managed design process
CLIENT
BRAINRIDER
INDUSTRY
B2B MARKETING 
ROLE
CONTENT MANAGER & WRITER