TRAVELLER’S GUIDE TO THE ARCTIC
After running a brainstorm with Quark Expeditions’ sales team, I identified an insight that inspired this piece of content. Sales had been spending lots of time on the phone with customers answering very basic, repeatable questions about destinations, like “What will I see in Greenland” and “What can I do in Baffin Island”?
I created this piece of top-of-funnel content to answer the early-stage questions that come up when consumers are trying to determine where in the Arctic to travel to.
- Facilitated interdepartmental brainstorm to help identify content gaps
- Wrote and edited copy in collaboration with sales team
- Managed internal review and design
This example was originally published here.