ODGERS INTERIM WEBSITE
Odgers Interim offers interim executive recruiting to solve a variety of business challenges. I was brought into this project to come up with a new website navigation and content architecture, and to develop new messaging to clarify the company’s value proposition. The goal was to increase visitor engagement with the new website and use it as a tool for generating more qualified leads.
- Proposed new website navigation and content architecture.
- Interviewed internal subject matter experts and clients for insights to write content.
- Developed new value proposition messaging and website content for all pages.
- Managed production process, from scheduling interviews to client review and revisions.
- Developed series of customer success studies.
And, 6-months after launch, they’ve seen the following results!
- 76% increase in new visitors
- 26% decrease in bounce rate
- 25% increase in average session duration