NORTH POLE: THE ULTIMATE ARCTIC DESTINATION
Sales were falling behind on one of Quark’s most expensive Arctic voyages: an expedition to the North Pole. This was a particularly challenging destination to sell as the client segment interested in this destination (and whom could afford the pricepoint) was quite slim. Worked with a writer and designer, I produced this North Pole presentation to enable travel agents to understand what was special about this trip, but also what type of clients to pitch it to.
- Developed outline
- Reviewed and edited copy
- Managed internal review and design