Event Promo Landing Page
To promote ASAE–a key association tradeshow EventMobi would be attending–I developed an event marketing campaign with multiple touchpoints. The goal was to encourage potential prospects to visit our booth.
In addition to this landing page, this event promotion campaign included a video, series of emails, retargeting ads and a direct mail piece. At the event, we asked as many attendees as possible how they’d ended up at our booth, and many cited the email campaign, which was a great win for us!
- Ran brainstorm with sales team to identify pain points
- Developed landing page template
- Wrote landing page content
- Worked with designer and developer to build landing page