As the content lead on this project, I helped our partner facilitate a website strategy workshop, then translated the meeting outputs into a new sitemap and proposed navigation strategy. This involved devising a simplified product information strategy in order to help customers better navigate and choose products. After putting together content templates to guide the website content strategy, I began gathering information by interviewing internal product and sales experts, and doing some competitor research for context. I wrote the primary navigation pages, then worked with a designer and developer to translate the content into a living, breathing website.
- Helped facilitate website workshop with key stakeholders
- Developed sitemap, content inventory, new navigation
- Interviewed internal product experts
- Wrote and edited primary navigation pages
- Managed review and collaborated on website design