ECOSYNTHETIX WEBSITE

As the content lead on this project, I helped our partner facilitate a website strategy workshop, then translated the meeting outputs into a new sitemap and proposed navigation strategy. After putting together content templates to guide the website content strategy, I began gathering information by interviewing internal product and sales experts, and doing some competitor research for context. I wrote the primary navigation pages, then worked with a designer and developer to translate the content into a living, breathing website.

  • Helped facilitate website workshop with key stakeholders
  • Developed sitemap, content inventory, new navigation
  • Interviewed internal product experts
  • Wrote and edited primary navigation pages
  • Managed review and collaborated on website design
CLIENT
ECOSYNTHETIX
INDUSTRY
BIOCHEMICALS
ROLE
CONTENT STRATEGIST