CASE STUDY: FACEBOOK & KIT AND ACE
My client at Facebook hired our agency to manage the production of +300 success stories of small businesses using their advertising tools. I was the project lead on this initiative for almost 2 years, leading the development of a content process, content templates and style guides, reviewing and editing all content and managing a team of internal and external writers.
- Developed interview questions and case study template
- Interviewed Facebook’s clients and wrote case study copy
- Managed internal review and design