B2B SaaS Blog Management
Coconut Software publishes a blog that shares recommendations on digitally transforming the customer appointment experience for credit unions and banks. Working with their marketing coordinator, I helped set the strategy, added structure with an editorial calendar, and played an ongoing editorial role, providing guidance around idea generation and copy-editing.
- Provided editorial direction and strategic insight to guide blogging process.
- Reviewed and edited series of blog posts written by marketing coordinator.