B2B WEBINAR: TURNING BROWSERS INTO BUYERS
My client at Facebook needed to educate their B2B audience on how to use a new product called “dynamic product ads”. The product had been launched a few months earlier, but there were lots of questions coming in from advertisers on how to use the ad type to generate better results. I interviewed a few product and sales experts to better understand the functionality of the product, as well as some of the most common types of questions that had been coming up.
- Developed webinar strategy
- Interviewed product and sales experts
- Wrote and edited webinar
- Managed review and design