B2B WEBINAR: NAVIGATING THE ARCTIC WITH YOUR CLIENTS
After completing an inventory of Quark Expedition’s marketing content, I identified very few mid-funnel resources that would help travel agents customers decide which Arctic destination would be the right choice for them. Based on that insight, I developed the content for this webinar, focusing on positioning Spitsbergen, Baffin Island and Greenland as distinctive destinations with very different value propositions. By educating agents on how to position these different Arctic holiday spots to consumers, we helped our trade audience shorten the sales cycle.
- Developed webinar strategy
- Researched and wrote webinar
- Managed internal review and design