B2B IDEAL CUSTOMER WORKSHEET
To help generate leads for Brainrider’s B2B marketing consulting services, I worked with one of their partners to translate some key tenets of the agency’s marketing philosophy into a few marketing worksheets. This worksheet was created to help B2B marketing teams discuss, map out, and align on their ideal, next-best, and opportunistic customers.
- Conducted subject matter expert interview with partner
- Wrote worksheet
- Managed internal review
- Managed design process