B2B IDEAL CUSTOMER WORKSHEET

To help generate leads for Brainrider’s B2B marketing consulting services, I worked with one of their partners to translate some key tenets of the agency’s marketing philosophy into a few marketing worksheets. This worksheet was created to help B2B marketing teams discuss, map out, and align on their ideal, next-best, and opportunistic customers.

  • Conducted subject matter expert interview with partner
  • Wrote worksheet
  • Managed internal review
  • Managed design process
CLIENT
BRAINRIDER
INDUSTRY
B2B MARKETING 
ROLE
CONTENT STRATEGIST