About Sarah MacKinnon
Content Strategist | Content Manager
In other words, I know how to wrangle prose (and people) into impactful content that delivers measurable business results. For B2C & B2B companies. Fledgling start-ups to global enterprises.
Starting my career as a B2B content strategist at a marketing agency and continuing as a B2B content manager, I’ve written and managed content production with an interesting smattering of clients across industries and verticals.
Working in-house as a content marketing manager for event tech start-up EventMobi and for polar travel company Quark Expeditions, I wrangled internal creative teams (content, design, video, product marketing) and external design and content contractors to produce creative, customer-focused content to achieve key marketing objectives, across the funnel.
STRENGTHS & SKILLS
- B2B Pipeline Content Strategy and Messaging
- B2B Pipeline Content Marketing Production
- Conversion Copywriting
- B2B Website Content Strategy & Copywriting
- Content Management
B2B & B2C INDUSTRY EXPERIENCE
Digital Forensics Software
Enterprise Legal Management Software
Small Business Solutions
Let's Get Acquainted
Tackling a website content refresh and not sure where to start? Need a series of B2B webinars? Looking for ongoing blog management? Or just want to toss around some ideas? Get in touch and we’ll chat.