About Sarah MacKinnon

Content Strategist | Content Manager

In other words, I know how to wrangle prose (and people) into impactful content that delivers measurable business results. For B2C & B2B companies. Fledgling start-ups to global enterprises.

Starting my career as a B2B content strategist at a marketing agency and continuing as a B2B content manager, I’ve written and managed content production with an interesting smattering of clients across industries and verticals.

Working in-house as a content marketing manager for event tech start-up EventMobi and for polar travel company Quark Expeditions, I wrangled internal creative teams (content, design, video, product marketing) and external design and content contractors to produce creative, customer-focused content to achieve key marketing objectives, across the funnel.

STRENGTHS & SKILLS

  • B2B Pipeline Content Strategy and Messaging
  • B2B Pipeline Content Marketing Production
  • Conversion Copywriting
  • B2B Website Content Strategy & Copywriting
  • Content Management
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B2B & B2C INDUSTRY EXPERIENCE

Digital Forensics Software

Data Centres

Enterprise Legal Management Software

Ergonomic Furniture

Event Technology

Leadership Consulting

Management Consulting

Expedition Travel

Manufacturing

Organic Farming

Residential Contracting

SaaS

Small Business Solutions

Security Systems

Telecommunications

Let's Get Acquainted

Tackling a website content refresh and not sure where to start? Need a series of B2B webinars? Looking for ongoing blog management? Or just want to toss around some ideas? Get in touch and we’ll chat.